Contemporary research is emphasizing the development of sound accounting systems in SMEs in\r\norder to improve financial management in these entities. This research investigated accounting record\r\nkeeping practices for performance measurement employed by SMEs in Zimbabwe, using Bindura as a\r\ncase. The survey research design was used. The target population comprised of 100 SMEs operating\r\nretail shops, manufacturing firms and suppliers of various services in Bindura. A structured\r\nquestionnaire was used to collect primary data from the respondents which was analysed to generate\r\nfrequencies and percentages. The study revealed that the majority of SMEs do not keep complete\r\naccounting records because of lack of accounting knowledge and as a result there is inefficient use of\r\naccounting information in financial performance measurement. The study recommended that national\r\nregulators must develop specific accounting guidelines for SMEs and develop accounting training\r\nprogrammes for entrepreneurs in small businesses. The study also recommended mandatory record\r\nkeeping, to improve accounting practices of SMEs in Zimbabwe.
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